Young Lions Cannes 2024
Marketing Campaign
COLLABORATOR: TILEMAHOS BELLOS
COUNTRY:GREECE
Too much bureaucracy is an issue everyone faces, and it is always unpleasant. Young Lions asked us to design a campaign informing readers of a new AI tool called mAIGov. This tool helps users, through a message-based AI chat, to find crucial information, such as how to obtain a new passport or how to update their driver’s license.
We utilized the often-seen meme format of "How you expect something to be vs. How it actually is" to show the shift in mentality and efficiency between an archaic process and an AI chatbot. In the left panel, the chat resembles how a bored and unhelpful employee might talk to a citizen. In the right panel, the chatbot ensures the user gets exactly the information they asked for.